Bag hook - IG Square

And the answer is...

It's a bag hook.

Check out the video to see how it works.

What does a bag hook have to do with HR copywriting?

Well, it's all about getting clear on what your product is and why it matters.

This hook solves a common problem - it keeps your bag safe and clean, so you can relax. But if you don’t know what it is, you won’t use it.

The same goes for your HR services. Good copywriting explains what they are, clearly and simply. It turns complex concepts like mediation, employee relations, and organisational design into easy-to-understand messages. And it helps business leaders see why they need you.

So, whether it's a bag hook or your HR services, remember: simplicity is key. Keep it clear, keep it simple, and make it effective.