Katie, sitting on the floor and smiling at someone, off-camera

Hey, welcome.

I’m Katie. Wife, mum, former HR professional and founder of Katie Jo copywriting.

I’m a specialist HR copywriter, full-time cheerleader for HR consultants and I’m going to let you in on a secret… writing your own content can be hard.

I’ve scribbled, edited, deleted, and re-written this page more than any of the others. Why? Because it’s tough to write about yourself.

Part of it comes from spending so much time in HR (nearly 20 years) before becoming a copywriter. Let’s face it, we’re a pretty private bunch. Don’t much like having every detail of our lives plastered all over social media. Prefer to be in the background rather than upfront (unless it’s to blow someone else’s trumpet). Generally feel more comfortable writing a policy than a web page.

Here’s the thing – when you have your own business, people need to buy into you. That might be you as an individual, or you as a business. Either way, it comes down to you: your values, your approach and who you want to work with.

I love working with people who value people.

You see HR as critical to business effectiveness and treat everyone with dignity and respect.

That doesn’t mean people can do no wrong, or you can’t fire anyone, but your focus is on applying processes fairly and considerately.

As a mum, my little boy will always come first. If he’s sick, I’m not working. If he’s got a Teddy Bears picnic, I’m there. It’s all about the flexibility. I work my hours around my family’s needs, so some days I’ll finish at 2 pm, others I’ll start at 11 am. The important thing is, I’ll always deliver on what we’ve agreed. So as long as you aren’t looking for someone to be available Monday to Friday, 9 to 5, we’ll be fine.

HR is my home. I love the industry and recognise the incredible value you offer to your clients, as you work with them to do things better.

We all have a part to play in creating great People practices.

My role is to give you confidence in the words you use when selling your services and convincing clients to change.

Finally, it’s important you know I’m a collaboration over competition kinda girl.

Seeing your success makes me all warm and fuzzy inside. That doesn’t mean I’m a pushover – I’ll challenge you as much I write for you – but, if you’re up for some gentle nudging out of your comfort zone, I look forward to sharing in the many wins you’re going to have.

Anyway, that’s enough about me, tell me about you.

What makes you brilliant at all things HR (generalist or specialist) and where are you struggling to have confidence with your words?