Specialist HR copywriter for HR Tech and Employee Services

Content that converts HR Directors from prospects to qualified leads

Katie, sitting on a pink sofa, working on her laptop.

Specialist HR copywriter for HR Tech and Employee Services

Content that converts HR Directors from prospects to qualified leads

A cup of coffee and a pile of books with the book 'the creative nudge' being opened and Katie reading it.

The key to hitting your marketing targets

I’m going to be blunt: HR Directors don’t trust you (yet).

It isn’t the product, it’s your message. It just doesn’t show that you understand your audience. And your language is putting them off.

HR is so much more than an admin function. It covers everything from engagement to inclusion, organisational design to employee conflict. And not all HR leaders are the same. They have different desires, different interests and, ultimately, different priorities. But you’re still writing content like they’re the policy police.

And that’s what’s putting them off.

You need to create content they’ll respond to in a language they use. They want genuine thought leadership to inspire them. And regular content that helps move them and the function forward.

Stop undermining your brand reputation and show your leaders what you can really do. Let’s chat about your content needs and get it written so you can start hitting your targets.

Choose your content

line drawing of a pen and paper

Regular content and thought leadership

Connect with senior HR leaders through fully guaranteed HR-fluent content. Stop talking compliance and share innovation and inspiration instead.

Help them see the transformation you’ll create for the function, not the process you’ll change for the team

Line drawing of a hand holding a pencil.

Content for HR consultants

Whether you’re just starting out, or a updating everything, you want to be sure your messaging is right. And it’s simple with someone who gets HR.

You can hand it all over or collaborate together. The focus is on getting the best outcome for you.

Katie, leaning against a wall and looking at the camera

Hey, I’m Katie.

I’m here to help you build your confidence with words, so you can attract the best clients looking to buy just what you have to offer.

Before I went into copywriting, I spent nearly 20 years working in HR. I’m used to your jargon and I understand your challenges, both as an HR consultant and a business owner.

You want to be seen and known for the things you love, so let’s get clear on why your clients choose you and help you stand apart from the vast HR consultant ‘sea of same’.

My focus is finding the right words to bring you and your business to life, keeping you excited about your business and attracting more of the right clients to you.

Great feedback from clients:

Find out why clients choose to work with me.

I thought I would take on the task of writing structured, compelling copy for the Our HR People website.

After working with Katie for only a short time, I quickly realised 'you don't know what you don't know'.

Katie over-delivered with her advice and guidance. I have no hesitation in recommending Katie and her work.

Stephen Wright, Our HR People

I worked with Katie to create my tone of voice guide and I got so much more.

She gave me clarity where I was stuck. She pulled me out of the weeds of overthinking and helped me articulate the version of myself I wanted to put out into the world - in a way that felt natural, confident and clear.

Katie saved me time, money, and my sanity at times.

But it wasn’t just what she delivered, it was how she did it. With compassion, calm and zero judgement, she created the kind of space where I could be fully myself - and that’s exactly what came through in the words she crafted.

If you’re a consultant trying to bring your voice to life, what Katie does is a no-brainer.

Lou Matthews, Culture Craft

I can honestly vouch for Katie's work and approach - it's not just the outcome that makes it worthwhile, but the process Katie walks you through.

It's one of the reasons I asked Katie to join as a collaborator for gighrly, because it has really made a difference to me. I'm about to commandeer her support for my new consultancy offering too!

What I'll say is that the power of the words you choose cannot be underestimated - they help you to carve your message so you can attract the right customers so be deliberate about it and if you need help, you can't get better than Katie!
Highly recommended.
Dotty Day, Gighrly

I've worked with Katie on two major projects over the past year (2024) and I'm quite sure they won't be the last.

She seems to have the slightly spooky ability to climb into my head and find the right words hiding amongst the jumble of my thoughts.
She's incredibly easy to work with, delivers great results, and never fails to add value.
I'd tell you not to work with her, but that's only because I worry she'll be too busy to help me next time.
Jon Dunckley, Jon Dunckley
Katie has recently (2023) worked with myself and the Wellington HR team to update the copy for our website (www.wellingtonhr.co.uk).
Throughout the process she took care to understand what we wanted the website to achieve, who our clients are, and how we like to communicate. Katie also worked closely with our website designer to ensure a smooth process.
Herr work clearly made a difference, because under a week after the new website went live, we have been approached by a major newspaper to run a feature on our work!
Katie understands the world of HR consultancy well, but also how to communicate to a non-HR audience. I would recommend her to any other HR Consultant looking to update their website.
Dr Shelley Poole, Wellington HR
If I was to sum up Katie's work in just one word it would be 'WOW'!
I first started working with Katie over a year ago now (2023) and did some fabulous blogs for me.
Since then my business has evolved and there was only one person I was going to call on to write my website content and brochure.
Yet again she has provided some mind blowing content which has brought my website to life. I am absolutely thrilled.
Right Katie what is the next project you are going to work on for me?!?
Lizanne Keenan, LK Mediation Services

Get in touch

Already got a writing project to discuss?

Great. Message me for an initial chat.